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Eli Schwartz Product-Led SEO Interview

In this interview, Eli Schwartz discusses product-led SEO, quality content, keyword alignment and PR strategies, and more.

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I am happy to welcome Eli Schwartz, a Product-Led SEO expert to the EMJ Podcast. 

In this episode, we get insights from Eli Schwartz on business positioning and strategies to help your website copy be relevant to online users.  

Today’s Guest

Eli Schwartz

I am extremely happy to welcome Eli Schwartz, a Product-Led SEO expert, to the EMJ SEO Podcast.

You’ll Learn

Here are some of the questions I asked Eli:

  • In the Strategic SEO chapter of your book, you gave some insight into how business owners with no customers could run a survey to get deeper insights into what customers wanted. I was hoping you could tell our listeners about this.
  • In your book: you talk about Product-Led SEO as “Blue Ocean SEO”. Can you please explain what this is to the audience?
  • In digital marketing, there is always talk about niching down. Can you please explain how Product-Led SEO does exactly this with customer feedback?
  • Can you explain how this can shift the direction of the products or services the business is offering and its online content?
  • For businesses who have content online, how do they adapt to a Product-Led SEO strategy?
  • In your tactical SEO chapter, you talked about “Quality Signals” and “Contextual Relevance” related to backlinks. Could you provide more insight into what quality backlinks are in 2023 and the importance of topical relevance on the referring domain and page levels?
  • In your book, you talk about attracting links with a PR approach. Could you please explain what this means to our listeners, how they could take this approach, and why this is a better approach to most link-building strategies?
  • I would love it if we could talk a little bit about the end-user experience from queries in Google and the types of content they might expect to find on a website.
  • How do site owners showcase the correct content and content types for different stages of the buyer’s journey, and how does that all match the user’s query on Google?
  • Can you share some of your breakthrough moments in marketing and SEO?
  • Did any of these aha moments completely shift how you approached your business and marketing?


To learn more about Eli, check out his about me page on his website: https://www.elischwartz.co/about.

To learn about Eli’s book on Product-Led SEO, please visit the following page: https://www.elischwartz.co/book.

Product-led SEO Book By Eli Schwartz

Eli Schwartz BIO

Eli Schwartz is the author of Product Led SEO. He is an SEO expert and consultant with over a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like WordPress, Shutterstock, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute Global SEO strategies that dramatically increase their organic visibility at scale.

Website:     https://www.elischwartz.co/

Other Podcasts Eli Has been On: https://www.elischwartz.co/podcasts

LinkedIn:      https://www.linkedin.com/in/schwartze/

Twitter:      https://twitter.com/5le

Instagram:     https://www.instagram.com/byrule62/

Check out the Focus Visibility Podcast. The podcast that breaks down marketing strategies, step-by-step for easy implementation.


  • Matt Hepburn

    Matt is the founder of The Focus Visibility Podcast. Matt has over 27 years in marketing, 14 of which are in search engine optimization, 10 within the enterprise sector, and 2 within podcasting.

    View all posts Founder & Podcast Host
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