Jen McFarland HeadShot

Jen McFarland Provides Marketing Funnel Insights

Jen McFarland talks about marketing funnels while breaking down the elements of an effective marketing campaign.

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Jen McFarland Intro

Today I had the pleasure to interview Jen McFarland (the Founder of Women Conquer Business) on the below marketing funnel topics:

  • Course topics that resonate with your target audience / Avatar
  • Creating supplementary content that aligns with your core currency messaging.
  • Creating unmissable calls to action
  • Landing page basics
  • Split-testing landing pages
  • Decreasing paid ad costs per click
  • Tying in email nurture to your landing page opt-ins
  • Using lead magnets and alternative lead magnets for engagement

Jen McFarland Bio

Jen McFarland is a passionate and compassionate champion of entrepreneurs, founders, and business owners. She has more than 25 years of experience in digital marketing, leadership, and strategic project planning across corporate, small business, and government environments.

During her time with the City of Portland, she streamlined dozens of internal processes, led a cross-functional team, and moved mountains with the IRS.

Now, as CEO of Women Conquer Business, she consults with businesses on configuring marketing software, systems, and processes to suit their unique growth needs.

A natural teacher and gifted speaker, Jen runs workshops and gives presentations on a wide variety of topics germane to improving business leaders’ soft skills, including time management, dealing with uncertainty, improving communication, managing remote teams, and digital marketing.

She also shares her business and leadership knowledge on the Women Conquer Business podcast.

Jen has a Master of Public Administration degree from Portland State University and is a member of the American Marketing Association and SEMpdx.

She is a speaker, teacher, leader, and visionary for the business community who loves dad jokes, building seamless systems, and helping people find more joy in their work.

She lives in Portland, Oregon, with her husband and Boston terriers.

Episode Resources

Lately AI

The podcast episode on YouTube

Jen’s Resources


Facebook Page

X (formerly Twitter)

YouTube Channel


Jen’s Courses –

Strategic Marketing Community Membership

Questions I asked Jen

So the questions below are not exact with what we ended up with. These were the questions I had proposed. We ended up going freestyle with this conversation.

  • How can course creators create course topics that resonate with their target avatar/audience?
  • How can course creators create blogs and social content that aligns with their courses, and is supplementary to the core message they are conveying?
  • How can a Call to Action become unmissable, and how do you drive action through psychology-based CTAs?
  • How do landing pages help in your marketing funnel?
  • What is the A/B testing of landing pages?
    1. How does A/B testing help you?
  • How have you used landing page A/B testing with paid ads?
  • How can effective landing pages decrease paid ads with cost per click?
  • How do you tie email offers into a nurture sequence while crafting a compelling email?
  • How do you tie in your landing pages, email nurture, and lead magnets?
  • How do you create your lead magnets for your paid campaigns?

Check out the Focus Visibility Podcast. The podcast that breaks down marketing strategies, step-by-step for easy implementation.


  • Matt Hepburn

    Matt is the founder of The Focus Visibility Podcast. Matt has over 27 years in marketing, 14 of which are in search engine optimization, 10 within the enterprise sector, and 2 within podcasting.

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