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Mark Williams-Cook On People Also Asked Questions & SEO Content

Learn how you can make your content more helpful to Google’s users by incorporating People Also Ask questions and answers to your web copy.

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Mark William-Cook Bio

Mark Williams-Cook has over 20 years of SEO experience and is co-owner of search agency Candour, the founder of AlsoAsked, and runs a pet category eCommerce business. Outside of speaking at conferences, Mark has trained over 3,000 SEOs with his Udemy course.

Mark’s Resources


AlsoAsked –

LinkedIn –

Twitter –

Udemy SEO Course

Questions I asked Mark

  • How can Google’s People Also Asked questions help in an SEO strategy?
  • How do you suggest content development should include Google’s People Also Asked questions for SEO?
  • How do you suggest paid media teams should use Google’s People Also Asked questions with PPC?
  • How do you suggest brands utilize YouTube shorts and Google’s People Also Asked questions.
  • Could you explain how relevant question queries boost signals to Google’s Helpful Content Algorithm and Google’s E-E-A-T Framework?
  • Could you explain how Also asked is different from Answer The Public and why that matters?
  • Could you explain the significance of mapping topics and questions in Also Asked.
  • How would you suggest users use this in copy, or in a pillar and posts strategy?
  • How do Google’s People Also Asked questions reflect part of the Google’s user’s buyer’s journey?
  • Can you talk a bit about what stages of the Buyer’s Journey these questions fall under?
  • Do most of these questions tend to be in the early stages of awareness?
  • Do these questions show up in all stages of the buyer’s journey?
  • Do these questions include both branded and non-branded keywords?
  • What are the best strategies that you can suggest utilizing also asked?
  • How can users contact you?
  •  Is there a trial or demo they can use?

Check out the Focus Visibility Podcast. The podcast that breaks down marketing strategies, step-by-step for easy implementation.


  • Matt Hepburn

    Matt is the founder of The Focus Visibility Podcast. Matt has over 14 years of experience in search engine optimization. Matt has worked with various enterprise businesses, including formerly (White Source Software), John Hancock USA, SEMrush, Commvault, and iCIMS. Matt has also worked in large and small agency environments, including Martindale Hubble, WebROI, and Search Interactions. Additionally, Matt brings 14 years of consulting on organic traffic issues that affect businesses.

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