Mike Blumenthal of Near Media Headshot

Mike Blumenthal Talks About His Journey With Local SEO

Today we are joined by the Godfather of Local SEO and Local Search Mike Blumenthal. In this episode, Mike talks about his 20+ year journey with Local SEO.

Subscribe & Follow

Mike’s Bio

Mike has been involved with offering web services since 1995. Prior to specializing in web design and search consulting in 2001, Mike was a principal in a family-owned & operated retail business for over 30 years. That business was very successful until it wasn’t and was crushed by the new reality of retail.

Like all small business owners attempting to market to a fragmented clientele, he was continually frustrated by the barriers & costs imposed by the advertising options available. Shortly after Google Maps was released in 2004 he threw out his 9 Yellow Page books and started focusing on Local Search.

Mike helped co-found LocalU in 2009 (acquired by SterlingSky in 2019) and co-founded GatherUp.com in 2012 (acquired by ByTraject in 2019). During the week, you can find him at LocalU.org where he does a weekly podcast, and at Near Media where he writes about local search and its impact on the business community.


Near Mediahttps://www.nearmedia.co/

Mike’s Posts at Near Mediahttps://www.nearmedia.co/author/mike/

Local Uhttps://localu.org/




Questions I ask Mike

  1. Could you talk about how you first started in the local industry 20 years ago, and what drove your passion to help businesses compete in their local markets?
  • Can you talk about some of the challenges you had with your agency and with Google’s local environment changing?
  • Can you tell us some of the aha moments and breakthroughs you have had as you researched local search?
  • Can you talk about co-founding Local U, and helping business owners understand the local landscape?
  • Can you explain what GatherUp is, and how you helped start it?
  • Could you explain how NearMedia can help businesses?
  • If you had the ability to change something in the local ecosystem, what would it be?
  • What is on the horizon in 2023 for NearMedia and Blumenthals?

Check out the Focus Visibility Podcast. The podcast that breaks down marketing strategies, step-by-step for easy implementation.


  • Matt Hepburn

    Matt is the founder of The Focus Visibility Podcast. Matt has over 27 years in marketing, 14 of which are in search engine optimization, 10 within the enterprise sector, and 2 within podcasting.

    View all posts Founder & Podcast Host
Share This Episode