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Joy Hawkins: What’s New In Local SEO In 2023

In this episode, Joy Hawkins talks about the recent changes in Local Search from test data and an update from the State of Local Search in 2023.

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Today we are joined by Joy Hawkins, a leader in Local SEO. In this interview, Joy talks about the recent changes in Local Search from test data, as well as an update from the State of Local Search in 2023.

Episode 10 Highlights

  • We get some insight as to how AI might affect content creation in 2023 and different ways that business owners can make unique content that AI can’t make or compete with.
  • We receive insight into some new ranking factors in Local search results around Google Business Profile services.
  • We also got great advice on how businesses can take advantage of video for their local pages, which can help the business have more visibility in Local search results.

Listen to the episode so that you can take away these insights to adjust your Local SEO strategy.


Joy is the owner of the Local Search Forum, LocalU, and Sterling Sky, a Local SEO agency in Canada & the USA. She has been working in the industry since 2006, writes for publications such as Search Engine Land, and enjoys speaking regularly at marketing conferences such as MozCon, LocalU, Pubcon, SearchLove, and State of Search. You can find her on Twitter or volunteering as a Product Expert on the Google My Business Forum.



Sterling Sky

LocalU Advanced Dallas TX – April 26, 2023

The State of Local Search 2023

Do Services in Google Business Profiles Impact Ranking?

My Questions For Joy

  1. Could you tell us a little bit about Sterling Sky
  2. Who do your services help?
  3. The advanced local training.
  4. What do you see changing in the local search ecosystem in 2023?
  5. Could you lean into any changes from the recent The State of Local Search 2023?
  6. How can business owners get the right training to market their businesses locally?
  7. Can you talk about the Local U acquisition and what that means moving forward?
  8. What were your aha moments or breakthroughs in local search?
  9. If you had a chance to tell yourself as a younger marketer something, what would that be?
  10. What is on the horizon in 2023 for Sterling Sky and LocalU?

Check out the Focus Visibility Podcast. The podcast that breaks down marketing strategies, step-by-step for easy implementation.


  • Matt Hepburn

    Matt is the founder of The Focus Visibility Podcast. Matt has over 27 years in marketing, 14 of which are in search engine optimization, 10 within the enterprise sector, and 2 within podcasting.

    View all posts Founder & Podcast Host
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